This was the aim when the association Oldenburger Münsterland was created in 1995 by the two rural districts of Cloppenburg and Vechta, in order to make use of common strengths in the competition among economic locations and travel regions. In this respect, we can rely on a regional awareness that has grown during 600 years of common history and attractive local conditions in our 23 towns and communities with regard to economy, leisure time and recreation.
It is our task to attract attention to products and services originating here, to create investment incentives and to increase the population’s identification with their home region. The Verbund funds itself by the membership fees of the rural districts, sales proceeds and sponsoring revenues. The marketing programme is resolved upon by the board of directors and the meeting of members, which are sent out from the district councils and the local heritage union for Oldenburger Münsterland. The Heads of the district authority of the rural districts of Vechta and Cloppenburg take turns as the chairmen of the board of directors and the president of the Verbund.
On the field of internal marketing we create our own events and participate in events providing encounters on the regional level for all age groups. Only those who know and appreciate this region and its community can speak up for Oldenburger Münsterland in the family, job and leisure time by conviction. This way, internal marketing provides the required support for the market-oriented tourism marketing and the economic communication of Verbund Oldenburger Münsterland. Three important examples for internal marketing events are the Oldenburger Münsterland Spargelessen (asparagus meals), the family’s day in Oldenburger Münsterland and the Oldenburger Münsterland soccer cup for 8 to 10 year olds. All these events attract enormous interest and require a high degree of voluntary commitment. More than 100 clubs, associations, companies, interest groups and public facilities bear the name of the region in their denomination and use the OM sign. The use of the protected logo or regional name Oldenburger Münsterland has to be applied for in writing at the executive board according to the brand articles.
In the field of economic communication we draw the attention on the service offer of local companies and the 23 locations by means of information, communication and organisation services. We are working towards an export-oriented, production location strong in innovation of agri-technological machines and plants, food, plastics and constructional solutions with special attraction to related services. With close integration of the resident companies and 23 locations we address opinion leaders in economics, politics and the media by means of press relations, above-the-line advertising and events. One focus of our work are accompanying events and joint campaigns on the occasion of the international major trade shows of the regional key branches as the traditional Parliamentary Evening at EuroTier. Other focus points are our annual business publication called argumente or our monthly WirtschaftsNachrichten (business news) as well as the entrepreneurs’ award Oldenburger Münsterland, communicating social recognition for entrepreneurial achievements since 2003. Approximately 260 partner companies participate in our economic communication and “give a real face” to the economic region Oldenburger Münsterland.
As the peak organisation of tourism, the Verbund represents the regional recreational areas Barßel-Saterland, Dammer Berge, Hasetal and Thülsfelder Talsperre as well as the excursion area Nordkreis Vechta under the umbrella brand “travelling region Oldenburger Münsterland”. We advertise the product range of the recreational areas by above-the-line advertisement, press work and PR and communicate the profile of this travelling region. Moreover, we represent regional interests in the German Tourism Association and the Lower Saxony Tourism Association. The base for this work is the tourism concept that emerged from the “Offenes Forum Tourismus” in 2004. One of the points of focus is the Boxenstopp-Route as holiday route and bicycle round trip, ideally combining cycle touring and the rural way of life as the particular strengths of this travelling region. Since 2000, the number of business-related overnight stays in Oldenburger Münsterland has nearly doubled. This means that our region is one of the Lower Saxony travelling regions with the highest dynamics and this has been the case already for years. The service providers are investing on site in a promising future.